Sigmund Freud, the founder of modern psychoanalysis, remade our view of the human mind by exploring the unconscious forces that drive us. This collection of his groundbreaking writings on the psychology of love examines the nature of desire, transgression, fantasy and erotic taboo.
United by the theme of love, the writings in the Great Loves series span over two thousand years and vastly different worlds. Readers will be transported to different places and introduced to love’s endlessly fascinating possibilities and varied forms: romantic love, platonic love, erotic love, gay love, virginal love, adulterous love, parental love, filial love, nostalgic love, unrequited love, illicit love, not to mention lost love, twisted and obsessional love…
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David Pearson, Penguin Press Designer explains his design methods for creating the covers of the Great Loves series:
'As with the previous Great Ideas, this series makes use of a seriously-reduced palette to ensure a recognisable, coherent look across all 20 titles.
Design for books on this subject can often appear cliché-ridden and hackneyed so we decided on a more abstract, symbolic approach, using botany as the chief source of inspiration.
I wanted the images to be as evocative as possible so I considered more traditional printing methods such as screen printing or lino cutting. However, the time and budget constraints were such that this wasn’t a realistic option so I began to look for ways to create similar effects at a reduced cost.
The most successful experiment by far consisted of the generation of flat artwork (Pic 01)...
...which could then be made into rubber stamps (Pic 02).
Stamping the images added layers of texture, creating a much more tactile appearance and one more befitting this subject (Pics 03 and 04).
Once the artwork had been stamped, it went back into a layout programme (Pic 05)...
Click on the link to view Pic 05 pdf.
...so that it could be easily assembled into a print-ready graphic (Pic 06).
As with any series, the main challenge was keeping the ideas looking fresh across a range of titles (and not slipping too far into chocolate-box territory). I think I have Sigmund Freud to thank for this!'